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Case Studies

Stories that solve something.


From branded summer camps to medical curriculum, these projects blend strategy, storytelling, and creative leadership to move people—and results.

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CAMP

Client: Walmart

​Roles: Creative Director · Scriptwriter · Brand Director · UX Copywriter

The Challenge:
At the start of COVID lockdown, Walmart wanted to turn summer into something families could still enjoy—from home. We had to invent a virtual summer camp format from scratch, train creatives in a brand-new medium, and build remote systems while morale was low and the world was weird.

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The Approach:
I co-wrote and directed interactive episodes, led a team of new-to-interactive creatives, and helped define story logic, tone, and UX flow—all in partnership with the eko platform.

 

The Work:
100+ interactive episodes featuring celebs like Drew Barrymore and Neil Patrick Harris, all built for mobile and designed for kids to explore, play, and repeat.

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The Impact:
Camp became a flagship digital experience for Walmart during lockdown—driving engagement, positive press, and brand warmth at a time when families needed it most.

The Young Entrepreneurs Series

Client: Hyundai

​Roles: Creative Director · Story Producer · Copywriter

The Challenge:
Hyundai wanted to build emotional connection with a younger audience by aligning their brand with innovation, optimism, and purpose. The goal: spotlight real young founders—and link their stories to the future-forward features of Hyundai vehicles.

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The Approach:
I led creative for a branded doc-series that profiled emerging entrepreneurs across industries. We paired human-driven storytelling with short-form, product-forward content that highlighted car features in context. Throughout the campaign, we A/B tested content formats and release strategies—refining structure, tone, and visual approach in real time.

The Work:

  • Full-length documentary profiles

  • Bite-sized social content optimized per platform

  • Custom feature highlight videos tied to each entrepreneur’s story

  • Iterative strategy based on performance testing

 

The Impact:

  • 43M views, 160M impressions, 5x average engagement

  • Internationalist Award

  • Greenlit for a second season due to strong performance and client trust

Make A Dog's Day + Eko

Client: Subaru

​Roles: Creative Director · Story Producer · UX Strategist

The Challenge:

Subaru’s marketing consistently emphasizes impact, heart, and community. Across multiple campaigns, they aimed to deepen their emotional connection with animal lovers, experiment with new storytelling formats, and bring their “Love Promise” to life in ways that were first to market, but human-first.

 

The Approach:

I led creative across several Subaru initiatives, including their award-winning Make A Dog’s Day campaign and the brand’s first interactive video experience. For “Make A Dog’s Day,” we scripted and produced content that centered real shelter dogs—culminating in three Facebook Live adoption broadcasts that paired narrative with action.
 

Later, we developed Subaru’s first branded interactive video using the eko platform, letting users “choose their own adventure” while exploring Outback features in a warm, playful format.

 

The Work:

  • Scriptwriting + narrative design for interactive video

  • UX copy + branching logic using the eko platform

  • Facebook Live events with real-time adoption calls to action

  • Short-form campaign content for social

 

The Impact:

Overall, our work contributed to:

  • 🐶 2,578+ dog adoptions

  • 📊 595M+ impressions across campaigns

  • 🏆 Shorty Award

  • 📈 98% positive sentiment and measurable brand lift

  • 🚀 First-of-its-kind interactive storytelling in the auto category

Palliative Care Always

Client: Stanford School of Medicine

The Challenge

Palliative care is often misunderstood, underutilized, or only introduced at the end of life. Stanford wanted to make this essential practice more approachable—not just for clinicians, but also for patients and families navigating serious illness. The goal: create educational content that humanized the practice and trained medical professionals to lead with empathy and clarity.

 

The Approach

I was brought in to script a 10-part video series that translated complex clinical principles into emotionally grounded, accessible storytelling. Each episode was designed to reflect real patient scenarios and guide physicians through challenging conversations with care, nuance, and respect. My work balanced clinical accuracy with narrative resonance—shaping voice, structure, and tone to reach both head and heart.

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The Work

  • 10 scripted episodes blending medical insight with human storytelling

  • Curriculum designed for integration into med school and continuing education

  • Scripts reviewed by clinical faculty and communication experts

  • A storytelling model that prioritized clarity, compassion, and patient voice

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 The Impact

  • Adopted into Stanford’s online medical curriculum

  • Used in physician training across institutions

  • Praised for its emotional clarity and narrative accessibility

  • Helped shift perceptions of palliative care as proactive, not passive

​Roles: Scriptwriter · Narrative Consultant

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