Creative Director +
Narrative Designer
I help brands shape their stories from the ground up—connecting narrative strategy with creative execution.
As a creative director and narrative consultant, I lead concept development, team oversight, and cross-platform storytelling systems that align voice, visuals, and message.
These projects reflect where story meets structure—and where emotion meets brand goals.
Hyundai
Kamp Kona
Roles: Creative Director · Story Producer · Brand Strategist
Kamp Kona
A three-city concert series and immersive brand experience built to launch the Kona SUV.
I led concepting, scripting, and production for the digital campaign, transforming cultural spaces in Santa Fe, LA, and Marfa into interactive brand moments—featuring artists like Dan Deacon, custom installations, and a content rollout across doc-style video, IG activations, and short-form social.
Hyundai
The Young Entrepreneurs Series
Roles: Creative Director · Story Producer · Brand Strategist
The Young Entreprenuers Series
I led creative direction and narrative strategy for Hyundai’s Young Entrepreneurs, a branded docu-series spotlighting a new generation of founders. Built to support various vehicle launches, the series paired cinematic storytelling with subtle product integration—showing how innovation, grit, and purpose drive the next wave of creators.
My role spanned concept development, scripting, and creative oversight across all episodes.
Impact:
The campaign generated: 43M views, 160M impressions, and 5x average engagement, an Internationalist Award, a second season
SUBARU
Make A Dog's Day + Product Launches
Roles: Creative Director · Story Producer · Brand Strategist
Yeah after year, Subaru returned to work with us for product launches and their yearly Make A Dog's Day campaign. Our work together spanned interactive video, live puppy cams, social campaigns and their yearly Make A Dog's Day campaign.
The work we did spanned interactive video, live puppy cams, digital documentaries and social campaigns. I served as Executive Creative Director for Subaru’s interactive adoption campaign, built narrative structure and tone across video and UX content, helping to drive 595M+ impressions and 2,500+ adoptions and winning a Shorty Award.
Oscar Mayer
Hot Dog Wedding
Oscar Mayer wanted something unforgettable—so we gave them a hot dog wedding. I led creative for this real-time experiential campaign.
The result? A youtube mini-doc, branded posts and an IG Live that reached 1M+ views, 55% retention, and a perfectly absurd love story that brought people (and hot dogs) together.
Roles: Creative Director · Story Producer
Lucky Charms
The Magic Inside
I led creative for The Magic Inside, a children’s book and multimedia campaign exploring Lucky the Leprechaun’s origin story.
The project included a print book distributed via Little Free Libraries, a custom microsite, and a full video reading by Taye Diggs—all crafted to tell a story of identity and belonging with warmth, magic, and heart.
Roles: Creative Director
BuzzFeed Branded
Various
I’ve creatively directed a wide range of branded videos—from stop motion salad dressing spots to Google tech explainers, taste tests, and sketch comedy.
Whether the ask was quirky, heartfelt, or product-focused, I worked across formats and tones to shape content that felt platform-native, visually sharp, and emotionally on point.
Roles: Creative Director · Story Producer
