UX Copy + Copywriting
Writing that guides, delights, and feels human. I combine narrative logic with usability principles to craft UX copy that helps users move through digital experiences—and feel something along the way.
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These projects span onboarding flows, interactive content, and system-level messaging.
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Project: Walmart Camp (Eko)
​Roles: Creative Lead · UX Copy · Design Oversight · Story Producer · Writer · Director
​Co-wrote and directed interactive video episodes for Walmart's virtual summer camp. Led UX copy, story branching, and product-language alignment across modules.
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Led cross-functional creative teams, mentored writers, and guided creative
Project: Subaru (Eko)
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Designed the copy and interaction logic for a choose-your-own-adventure video quiz tied to Subaru's Outback launch.
Developed button copy, decision paths, and voice flow tied to adventure archetypes and product features.
​Roles: Creative Lead · UX Copy · Design oversight
Copywriting
I write copy that clarifies, connects, and stays on tone—whether it’s a two-word CTA or a 20-page handbook. My work includes social copy, on-screen messaging, logo and naming oversight. It includes educational materials for Stanford Medicine, The Food Bank for New York City, and internal teams. Always aiming for words that feel human, useful, and easy to remember.
Social Copy, CTA, Logo Design Oversight, and On-Screen Copy
Educational Materials & Pitch Decks
Stanford School of Medicine
The Food Bank for New York City
CookShop Program
Trophy Bar Handbook
